YiN exists for founders who have zero time but big ambitions.
We take ecommerce off your plate — from building your Shopify store to managing it and growing your sales.
Founded by a founder who’s been in the trenches
YiN was created by Samina Courtin, a serial entrepreneur with the war wounds to prove it. She’s been there, bought the t-shirt, and sold it on subscription.
Before YiN, Samina built a successful ecommerce FMCG and gifting brand, scaling it through subscription and smart digital growth. Her products went on to be:
-
Spotted and stocked by Selfridges, Harrods, Fortnum & Mason, Ocado, Coop and more
-
Featured in British GQ’s top Christmas gift guide
She knows what it takes to go from scrappy startup to “how are we in these stores?!”
Our mission
To make ecommerce accessible, de-risked and growth-focused for early-stage brands.
-
No bloated agency retainers
-
No jargon
-
No vanity metrics
Just a clear deal:
We build and manage your Shopify.
There’s a small fixed cost.
If you don’t make money, we don’t make money.
YiN is your ecommerce partner, not just another agency — here to help you turn that “we really should sort our website” feeling into real, repeatable online sales.